Saturday, April 22, 2017

Ridiculous Dati Leumi Photoshop of the Week #1

Each week, the Religious Zionist papers (including the many alonei Shabbat) include a slew of ads intended solely for the Religious Zionist public. For that reason, the pictures must be "converted", as they're intended for a specific population. When I worked in advertising and marketing at Orot (I'm now working in Academic Administration), this was a perennial problem, as there simply are not enough (or rather any) stock photos of men and women from the Religious Zionist community. This leads to any number of ridiculous photoshopped pictures, in which its painfully obvious that the original picture has been doctored for RZ purposes.

The inaugural edition of the RDLPotW goes to....Mossad Harav Kook, which is now promoting its annual book fair (which I highly recommend!). In an effort to convince us that we should be reading books with our grandchildren that we buy at the sale, they put this ad in Mekor Rishon:


Anyone with any sort of eye can see that Saba and his little ainekel were not originally wearing kippot, but have had them added digitally. Can't tell? Well finding the original picture wasn't that difficult - after all, they're on the Internet. Here's the original:


It turns out that Zaidie wasn't actually holding a book. He was holding a tablet. 
But that's not the best part. What makes this ad totally ridiculous is that the good people at "mutag" - the ad firm that put together the ad, didn't really pay much attention to the book that Saba is holding. The full picture, in all of its glory, appeared in Olam Katan:


If you look carefully, you'll notice that Zaidie is reading his grandson...the Chiddushei HaRitva. "Come here Davidi...I want to read you a wonderful chiddush on Kim Lei B'drabbah minei!" Really? That' the book they chose to photoshop into the picture? It is for this ridiculous carelessness that I name the "mutag" and Mossad Harav Kook ad the very first (and probably not last) "Ridiculous Dati Leumi Photoshop of the Week".

Mazal Tov.